{"id":479,"date":"2011-12-12T11:34:16","date_gmt":"2011-12-12T11:34:16","guid":{"rendered":"http:\/\/localhost\/acegroup_2011\/?page_id=479"},"modified":"2012-01-09T12:57:08","modified_gmt":"2012-01-09T12:57:08","slug":"nike-store","status":"publish","type":"page","link":"https:\/\/www.acegroup.at\/en\/nachhaltige-architektur\/projekte\/nike-store\/","title":{"rendered":"Nike Store"},"content":{"rendered":"<p>Vienna, Austria<\/p>\n<h2>Interiorwork and storefronts<\/h2>\n<p>The Austrian Consulting Engineers Group ZT-KEG (ACE Group) has been assigned by the international sporting goods group Nike as the local architect for the construction of Austria&#8217;s first &#8220;Nike Multi-Gender Concept Store&#8221;, situated in the Generali-Center shopping mall on Mariahilfer Strasse in Vienna&#8217;s 6th district. The planning work is carried out in cooperation with Gensler Architects, London.<\/p>\n<p>The store extends onto two levels, with the sales area situated on the ground floor. A steel staircase grants access to the upper floor, which contains the storage area and the staff rooms.<\/p>\n<p>In the sales areas, the lighting design takes on a guiding function, serving to subdivide the store into different zones. In the layout of the sales areas, with their modern, easy-access product displays, the main focus is placed on optimum customer service. A multimedia system within the store serves purposes of consumer information and advertising. In terms of color scheme, the sales area is designed in characteristic black-and-white contrasts.<\/p>\n<p>A new design is also provided for the storefront towards the street. By means of a multimedia wall, this area is used for advertising and information.<\/p>","protected":false},"excerpt":{"rendered":"<p>Vienna, Austria Interiorwork and storefronts The Austrian Consulting Engineers Group ZT-KEG (ACE Group) has been assigned by the international sporting goods group Nike as the local architect for the construction of Austria&#8217;s first &#8220;Nike Multi-Gender Concept Store&#8221;, situated in the Generali-Center shopping mall on Mariahilfer Strasse in Vienna&#8217;s 6th district. The planning work is carried [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":493,"parent":46,"menu_order":0,"comment_status":"open","ping_status":"open","template":"projekt_detail.php","meta":{"footnotes":""},"class_list":["post-479","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.acegroup.at\/en\/wp-json\/wp\/v2\/pages\/479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.acegroup.at\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.acegroup.at\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.acegroup.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.acegroup.at\/en\/wp-json\/wp\/v2\/comments?post=479"}],"version-history":[{"count":9,"href":"https:\/\/www.acegroup.at\/en\/wp-json\/wp\/v2\/pages\/479\/revisions"}],"predecessor-version":[{"id":1293,"href":"https:\/\/www.acegroup.at\/en\/wp-json\/wp\/v2\/pages\/479\/revisions\/1293"}],"up":[{"embeddable":true,"href":"https:\/\/www.acegroup.at\/en\/wp-json\/wp\/v2\/pages\/46"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.acegroup.at\/en\/wp-json\/wp\/v2\/media\/493"}],"wp:attachment":[{"href":"https:\/\/www.acegroup.at\/en\/wp-json\/wp\/v2\/media?parent=479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}